Success Story: The Maestro Real Estate Indonesia

Ciputra. He was the pioneer of the modern property business in Indonesia and the founder and first chairman of REI (the association of real estate companies Indonsia), so nicknamed Mr real estate Indonesia. Ciputra is also the first Indonesian who is believed to be the World President of FIABCI, an international organization of employers realestast.

For the consumer property, Ciputra name has become a brand that promises quality products as well as prospects for profitable investment. Among business property, Ciputra synonymous with business giants that have been the reference as well as competitors.

Ciputra great works so diverse, because almost all subsectors dijamahnya property. He now controls five of the Jaya Group, Metropolitan, Pondok Indah, Bumi Serpong Damai, and Ciputra Development, which each has a core business in property sector. New city projects now number 11 units spread across Greater Jakarta, Surabaya, and in Vietnam with a total area covers 20,000 hectares more. The new town was 11 Bumi Serpong Damai, Pantai Indah Kapuk, Puri Jaya, CitraRaya Nuance City Arts, City Park Bintaro Jaya, Pondok Indah, Citra Indah, Taman Metropolitan City, CitraRaya, New City Sidoarjo, and Citra Westlake City Hanoi, Vietnam. Commercial property projects, is also very classy and a trend setter in its field. Moreover, the projects also become a magnet for growth in the surrounding area.

Ciputra pioneered a business trip since I was a student of architecture Bandung Institute of Technology. Together with Ismail Sofyan and Budi Brasali, college friends, circa 1957 Ciputra founded PT Daya Cipta. Bureau's third architect student, has received quite a job contract for that period, compared to other similar companies.

Projects that they handle such a bank buildings in Banda Aceh. Ciputra 1960 graduated from ITB. To Jakarta ... We need to Jakarta, because there a lot of work, he told Islamil Sofyan and Budi Brasali. This decision was a milestone that determines the way of life and both his friend's Ciputra.

With the flag of PT Perentjaja Djaja IPD, who shot a prestigious project is the construction of Ciputra berbelanjaan center in Senen. In many ways, Ciputra Jakarta is trying to meet the Governor at that time, Dr. R. Soemarno, to offer his proposal. Tit for tat. Meeting with Soemarno then followed up with the establishment of PT Pembangunan Jaya, after previously fitted with President Sukarno.

After Senen shopping center, a monumental project in Ciputra next Jaya Ancol Dreamland and Bintaro Jay. Through the company 40% owned Ciputra Jakarta Government is showing his class as well as professional entrepreuneur reliable in collecting existing resources into the power of big business.

Jaya Group established in 1961 with capital of Rp. 10 million, now has total assets of about Rp. 5 trillion. With the support of lobbying capabilities, Ciputra gradually also developed outside the company network Jaya, namely the Metropolitan Group, the Group of Pondok Indah, the Group Bumi Serpong Damai, and most recently the Ciputra Group. The total number of children from five groups of business is certainly in the top one hundred, because the children of the Group Jaya only 47 and the child reaches 54 Metropolitan Group business.

On this, Ciputra said facetiously: If your child of ten, we can still remember the name of each. But if more than that, even too difficult to remember numbers anymore. The facility is the third element of the 10 factors that determine customer satisfaction. Consumers must be satisfied by providing more public and social facilities. But the facility does not have to be built all at once at the early stage of development. If the facility was built more direct, higher selling prices will direct. This will not provide benefits to its first purchaser, as well as a major risk for the developer.

Ciputra has stakes in five business groups (Group Jaya, Metropolitan Group, the Group Pondoh Beautiful, Bumi Serpong Damai Group and Ciputra Group). Of the five business groups, the Ciputra not cover that in fact he put his first loyalty to Jaya. First, because he is almost identical with Jaya. From here begins the business network properties. Since the company was formed in 1961, Ciputra sits in the ranks of directors for 35 years: the first three years as director and 32 years as president, until he resigned in 1996 and became active commissioners.

Second, is the fact that after administration, Ciputra is the largest shareholder in Jaya. PT Metropolitan Development is the company that he form in 1970 with Ismail Sofyan, Budi Brasali, and several other partners.

Ciputra Group is a third group Pondok Indah (PT Metropolitan Kencana) which is a joint venture between PT Metropolitan Development and PT Kencana's Waringin Sudwikatmono and Sudono Salim. This group, among others, to develop housing and Pantai Indah Pondok Indah Kapok.

The fourth group of companies are PT Bumi Serpong Damai, who founded the early 1980s. This company is a consortium of 10 leading businessmen - among others Sudono Salim, Eka Tjipta Widjaya, Sudwikatmono Ciputra Group and Jaya - who developed the Autonomous City project Bumi Serpong Damai area of 6000 hectares, BSD toll road project - Bintaro Pondok Indah, and the Damai Indah Golf Course Golf.

Ciputra Group is the fifth business group. This business group started from PT Citra Habitat Indonesia, which in early 1990 and recognized the wholly name was changed to Ciputra Development (CD). Ciputra become dirutnya and sixth ranks of directors be filled by children and son-Ciputra.

Ciputra Development Growth latter was the fourth prominent than other Ciputra Group. With most young age, instead of the first CD to go public in the capital market in March 1994. Just a few months later following the Glorious Real property. Total assets of the CD in December 1996 and range from Rp. 2.85 trillion, with profits in the same year reached Rp. 131.44 billion. CD now has four large-scale project: Housing 455 Ha image, nuance CitraRaya City Art in Tangerang area of 1000 Ha, Ha CitraRaya 1000, and Citra Indah Jonggol. 1000 Ha. Not to mention the projects it develops hotels and shopping malls, such as hotel and Ciputra Mall, and the super-block area of 14.5 hectares in the Kuningan Jakarta.

Ciputra Group also developed a Citra Westlake City area of 400 hectares in Ho Chi Minh City, Vietnam. Its construction is projected for 30 years with a total investment of U.S. $ 2.5 billion. In addition, the CD also jump in the financial business through the Bank Ciputra, and brokerage business through Century 21 franchise.

Since a few years ago, claimed the Fifth Ciputra Group business - especially for projects in the property - into a marketing alliance. The Alliance was originally given the name of The Pioneer, but now has changed to the Developer. "Name The pioneer impressed arrogant and oriented to their own interests," said Ciputra about the name change

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Howard Schultz, The Story of the Global Cup of Coffee

What would you do if your idea was rejected and abused-even considered insane-by 217 of 242 people who had been invited to speak? Give up? Or even more excited? If this last option that you do, perhaps someday, a dream of making world-class business could be yours.

Well, that's a true story experienced by Howard Schultz, who is considered the most instrumental in raising the Starbucks coffee shop. "A cup of coffee and a half dollars? Crazy! Who's going? My goodness, if you think this will work? American people will never spend one and a half dollars for a coffee," that's a bit of the many who accepted Howard's diatribe, when spawning ideas for changing the concept of Starbucks sales.

In the autobiographical book written together with Dori Jones Yang, Pour Your Heart Into It: How Starbucks Building A Company A cup of sake cup-Howard told how he pioneered the "cup after cup" and made the Starbucks coffee shop with the largest network worldwide.

Initially, Howard Schultz is a general manager at a company called Hammarplast. One time, he came to the Starbucks that was originally just a small store retailer of coffee beans that have been roasted. This shop is owned by the duo of Jerry Baldwin and Gordon Bowker as the early founders of Starbucks. The duo is known to be very keen to learn about coffee quality. Seeing their excitement about the coffee, Howard decided to join Starbucks, who was then 10 years old. He was soon able to close with Jerry Baldwin. Unfortunately, it is less effective with Gordon Bowker and Steve, a new Starbucks investors. Even so, Howard is trying to adapt and try to introduce various reforms to raise the idea of Starbucks.

One time, Howard Schultz came up with brilliant ideas. He urges Jerry to transform Starbucks into Italian-style espresso bar. After lengthy debate and argument, both at a stalemate. Jerry refused because even a good idea, Starbucks is being thrown into debt so it will not be able to finance the changes.

Howard was then determined to establish his own company. Learning from Starbucks, he did not want to owe and chose to struggle to find investors. And, the choice is then made to work extra hard. Rejected and humbled to be part of daily life that must be faced.

Determination was achieved - and even - with the money collected from business, he managed to buy Starbucks from its founders. However, hard work does not stop with terbelinya Starbucks. When the acquisition happened, she found that many employees are suspicious and cynical look at the changes he brought. However, with the family system, he embraced and even employees granted stock options so that a sense of belonging in employees higher.

Now, aided by a diperbantukannya CEO, Orin C Smith, Howard managed to expand to tens of thousands of Starbucks branches around the world. He also emphasized the friendliness of customer service, and on the other hand, treating employees as family. That way, Howard continued to expand to continue to be the largest coffeehouse.

Howard Schultz is a picture of someone in realizing the idea of persistence. Although initially underestimated, Howard persisted and finally prove that the real action, all ideas can become real. Concern shown by "humanizing" of all its employees have also been made increasingly respected so that they can continue to enlarge their business

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